Projects : Features

Bestop, Inc.
URL: http://www.bestop.com

Glowball Solutions has provided current and past development and maintenance for this and other Bestop Web sites and applications since 2001.

Their Needs.

Bestop has been serving the automotive industry for well over 50 years, and they needed to make their presence known on the Internet as well as it was known by salespeople and consumers around the world. Their current Web site wasn't adequately showcasing their products, and their resellers and partners were confused about product features. They needed a Web site that would increase sales and aid resellers during the course of their own sales and product support cycles.

Our Solution.

The Bestop product catalog is one of the most extensive in the industry, and it is used on Bestop.com as well as on many other reseller Web sites. The site is designed with the consumer in mind, giving them all information about all Bestop products in a straightforward manner. The site is designed using Cascading Style Sheets (CSS) to make it very easy to change the color schemes, keeping the site fresh. It is also easy to allow consumers to register their products and find installation guides. Sales have increased dramatically since the first Web site redevelopment, and consumer and reseller issues have dwindled.