Projects : Features

Smittybilt Automotive
URL: http://www.smittybilt.com

The Smittybilt Automotive company started in 1956, selling four-wheel drive products out of a garage. Today, Smittybilt supplies thousands of active dealers and distributors with quality aftermarket products.

Their Needs.

Smittybilt Automotive sells a vast array of products, and managing them is not an easy task. The Web site administrators needed a simple way to organize their products and work with them without needing any HTML or programming knowledge. Their Web site needed an overhaul to increase productivity and sales.

Our Solution.

Glowball Solutions created a new Web site, moving the company's static product list into a database. The Web site uses this dynamic data, and the data can easily be modified by Smittybilt administrators to keep teh site and its content fresh and up to date. The company has had great success experimenting with different product organization strategies.